A mock ad campaign promoting the baby girl/woman. The secondary text is really the best part (wish that it played a larger role in the ad):
“Collaboration, empathy and communication. It’s the skill set of the 21st Century leader. Research suggests these qualities are baked into female DNA. Because our fragile global economy demads strong leadership, here’s to a boom of baby girls.”
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.