I’ve been loving these ads from @fastcompany’s try at rebranding women, but this one irks me. The 1 thing that is always brought up is the objectification of women in ads, and this one plays right into it. Why is it only showing the woman’s lips? Her bright red, glistening lips? Where is the rest of her face? Yes, I know that it is also a play on the porcelain doll standard chinese women are molded into, but isn’t this supposed to fighting against that?
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: AKQA Target Demo: AFFLUENT WOMEN IN CHINA The Ad Folks: This digital agency based in San Francisco has done campaigns for Heineken, Gap, Nike, and the Xbox 360. Their Campaign Strategy: To help rural Chinese see women as precious, ads will nudge urban professionals, whose cultural influence is vast. The character on the lips is the female version of the word ni (“you”). The ad aims to speak to those who know they have value and those who don’t yet see that.
Reblogged from fastcompany|48 notes