This is insanity. Taco Bell is introducing a Doritos taco shell. Pure insanity. 

good:

Doritos Meets Taco Bell: Does a Doritos taco shell sound like enticing you?

 “Think Outside the Bun” no more: The world’s most popular fake-Mexican restaurant, feeling a little nervous after a decade in decline, a number of sanitation crises, rumors that their meat is fake, and the rise of Chipotle, is planning a ton of major changes to its brand, starting with a new slogan, ”Live Más” (a.k.a. “Live More” for non-Spanish speakers). It’s also trying out a Chipotle-styled model on a regional basis, with the possibility of going national next year. They’ve also been working on a breakfast menu. But the thing that they think is going to push them over the edge? A taco with a Doritos shell. Seriously. The company claims to be taking some cues from McDonald’s, which is on an upswing. Are you willing to give them a second chance? (photo by Robert Hanashiro/USA Today)

Feb 22 -

This is insanity. Taco Bell is introducing a Doritos taco shell. Pure insanity. 

good:

Doritos Meets Taco Bell: Does a Doritos taco shell sound like enticing you?

 “Think Outside the Bun” no more: The world’s most popular fake-Mexican restaurant, feeling a little nervous after a decade in decline, a number of sanitation crises, rumors that their meat is fake, and the rise of Chipotle, is planning a ton of major changes to its brand, starting with a new slogan, ”Live Más” (a.k.a. “Live More” for non-Spanish speakers). It’s also trying out a Chipotle-styled model on a regional basis, with the possibility of going national next year. They’ve also been working on a breakfast menu. But the thing that they think is going to push them over the edge? A taco with a Doritos shell. Seriously. The company claims to be taking some cues from McDonald’s, which is on an upswing. Are you willing to give them a second chance? (photo by Robert Hanashiro/USA Today)

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