“Don’t Be Ugly” - Google wants to be known for beauty as well as brains
Definitely an interesting thing to think about how these two are going to switch roles in the tech industry. Especially as the chief of hardware design has now moved to designing software.
Although Google has certainly not mastered the whole design thing, they have made more significant changes to their products as well as introducing new products where design is the priority, than Apple has in the last 2 years.
Google’s changes have been more disruptive and drastic while Apple is making minor and iterative changes, but is this necessarily the best way to go when it comes to meeting the consumer demand that these two companies face?
Some sceptics reckon that Google has a long way to go before it can aspire to Apple-like excellence. “Consistency alone does not make for great design,” sniffs Jason Putorti, a designer who works for Causes, a web business that helps people mount online campaigns. Others point out that products such as Google Glass, prototype web-connected glasses that make wearers look like extras from a Terminator movie, are still badly in need of beautification (see picture).
True. But the fact remains that Google is getting better at design faster than Apple is mastering the kind of web services that have made its rival so successful. And the stock market has noticed.
